CIPP/US Study Guide
Chapter 11: Telecommunications and Marketing

The Cable Communications Policy Act of 1984

The Cable Act regulates cable providers' notice, collection, disclosure and retention of subscriber data, and grants a private right of action. Providers must give annual privacy notices, collect only necessary information, and get written/electronic consent before disclosure (with limited exceptions). It does not cover cable broadband internet.

The Cable Communications Policy Act of 1984 regulates the notice a cable TV provider must give, its collection and dissemination of personal information, and retention/destruction. It provides a private right of action with actual or statutory damages, punitive damages, and attorneys' fees. It does not regulate cable broadband internet, because 'cable service' is defined as one-way transmission of video/other programming.

  • At the time of the agreement and annually, provide a clear and conspicuous privacy notice (nature of info collected, use, retention period, and how to access and correct it)
  • Collect only personal information necessary to render cable services or detect unauthorized reception
  • Disclose personal information only with the subscriber's written or electronic consent, unless an exception applies
  • Destroy personal information when no longer needed and no pending access requests
Disclosure exceptions and ECPA tension

Disclosure is allowed (1) as necessary to render services or other legitimate business, (2) under a court order with notice to the subscriber, or (3) limited to names/addresses with an opt-out. The court-order-with-notice provision conflicted with ECPA (which allows disclosure without notice); in 2011 courts resolved this in favor of ECPA due to its later enactment.

Key terms - quick answers

What is “Cable Communications Policy Act of 1984”?
Statute regulating notice, collection, disclosure and retention of personal information by cable television providers, with a private right of action and damages.