TSR Required Disclosures at the Start of a Call
Before any sales content, telemarketers must disclose the seller's identity, that the purpose is to sell, the nature of the goods/services, and (for prize promotions) that no purchase or payment is necessary. Disclosures must be truthful.
At the beginning of the call, before delivering any sales content, telemarketers must disclose four basic items.
- The identity of the seller
- That the purpose of the call is to sell goods or services
- The nature of those goods or services
- For a prize promotion, that no purchase or payment is necessary to participate or win, and that a purchase does not increase the chances of winning
A seller calls to check satisfaction with a prior purchase and plans to move into a sales pitch if the consumer is satisfied. Because a sales presentation is planned in at least some calls, the four disclosures must be made promptly at the start - before asking about satisfaction.
A seller calls only to welcome new customers and ask about satisfaction, with no plan to sell anything. The four disclosures are not required - even if the customer asks about other products and the seller describes them.