Chapter 6: State Comprehensive Privacy Laws
Opt-Out Rights - Sales, Targeted Advertising, Automated Decisions
All five states allow opt out of sales; California also lets consumers opt out of sharing. For targeting/cross-context behavioral advertising, Colorado, Connecticut, Utah, and Virginia provide an explicit right; California likely covers it via opt-out of sell/share. The right against automated decision-making exists everywhere except Utah.
| Right | States |
|---|---|
| Opt out of sales | All five |
| Opt out of sharing | California only |
| Opt out of targeting/cross-context behavioral advertising | Colorado, Connecticut, Utah, Virginia (California likely via opt-out of sell/share) |
| Right against automated decision-making | California, Colorado, Connecticut, Virginia (NOT Utah) |
Utah's two notable gaps
Utah provides the opt-out of targeting/cross-context behavioral advertising but does NOT provide the right against automated decision-making. Combined with its lack of a correction right, Utah is consistently the thinnest on consumer rights.
Key terms - quick answers
What is “Right against automated decision-making”?
The right to opt out of automated processing that produces decisions or profiling about the consumer; provided by all states except Utah.