Cross-context behavioral advertising
CIPP/US glossary · Last reviewed: · By Victor Humenhuk (CIPP/US certified)
Cross-context behavioral advertising - Advertising targeted to a consumer based on personal information collected over time across different online contexts.
In the CIPP/US body of knowledge, Cross-context behavioral advertising comes up under Chapter 6: State Comprehensive Privacy Laws.
Cross-context behavioral advertising in context
- ==Only California separately regulates sharing== for cross-context behavioral advertising. (Sale and California's Unique Sharing Regulation)
- For ==targeting/cross-context behavioral advertising==, Colorado, Connecticut, Utah, and Virginia provide an explicit right; California likely covers it via opt-out of sell/share. (Opt-Out Rights - Sales, Targeted Advertising, Automated Decisions)
Where Cross-context behavioral advertising is covered in the CIPP/US study notes
Related terms
- Sale
- Sharing
Test yourself on Cross-context behavioral advertising
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