Chapter 2: U.S. Legal Framework
Self-Regulation in Privacy
Self-regulatory regimes govern many industries' privacy practices - examples include the NAI, the Association of National Advertisers (formerly the DMA), and CARU. Some government rules even expect companies to enroll in self-regulatory oversight.
Self-regulatory regimes play a significant role in governing privacy practices across industries. Examples include the Network Advertising Initiative (NAI), the Association of National Advertisers (formerly the Direct Marketing Association), and the Children's Advertising Review Unit (CARU). Some trade associations issue codes of conduct, and in some settings government-created rules expect companies to sign up for self-regulatory oversight.
Key terms - quick answers
What is “Network Advertising Initiative (NAI)”?
A self-regulatory body governing online advertising privacy practices.
What is “Children's Advertising Review Unit (CARU)”?
A self-regulatory program addressing advertising and privacy practices directed at children.