Dark patterns
CIPP/US glossary · Last reviewed: · By Victor Humenhuk (CIPP/US certified)
Dark patterns - Sophisticated design practices that trick or manipulate consumers into buying or giving up personal information, examined in the FTC's 2022 staff report.
In the CIPP/US body of knowledge, Dark patterns comes up under Chapter 11: Telecommunications and Marketing; Chapter 4: Information Management and Privacy Risk Management; Chapter 5: Federal and State Regulators and Enforcement of Privacy Law.
Dark patterns in context
- ==Dark patterns== are increasingly barred as valid consent. (Managing User Preferences and Dark Patterns)
- FTC priorities track technology: a 2023 ==Office of Technology==, 2022 proposed ==commercial surveillance== rules (under Magnuson-Moss), a 2020 ==data portability== workshop, 2022 ==health app== advice, a 2022 ==dark patterns== report, and a broadened ==Section 5 competition== vision. (The Future of FTC Enforcement)
- Key concerns: ==online behavioral advertising== (tracking and profiling), ==dark patterns== that manipulate choices, and ==advertising directed at children==, who are not developmentally mature. (Digital Advertising Ethics: Behavioral Advertising, Dark Patterns and Children)
Where Dark patterns is covered in the CIPP/US study notes
- Managing User Preferences and Dark Patterns
- The Future of FTC Enforcement
- Digital Advertising Ethics: Behavioral Advertising, Dark Patterns and Children
Related terms
- Commercial surveillance
- Data portability
- Office of Technology
- Online behavioral advertising
- Institute for Advertising Ethics (IAE)
Test yourself on Dark patterns
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